Dr. Jim Anderson, (The Accidental Communicator), reminds us that controlling the room is much better then letting the room control your presentation.
I’ll bet that you didn’t know that the next time that you give a speech, the room is going to be actively conspiring against you! Yep, it’s true – no matter how cozy and inviting the room that you are going to be speaking in may appear, it is actually working against you. This room has chewed up and spit out tougher speakers than you – what makes you think that you’ll do any better?
It’s absolutely crucial that you get into the room where you will be presenting, well in advance of when you will actually be presenting in it. Showing up 5 minutes before you’re supposed to go on is asking for disaster.
make sure it’s “The Last One Percent that Kills You” by Dan Pallotta. A huge percentage of the all the presentation mishaps and disasters written about on this blog in the last three years could have been avoided by adhearance to the principles it outlines.
They assured us that they had a flat screen TV that would accommodate the slide show. I arrived an hour before the party to set up. Sure enough, the TV was there, but the input jacks were inaccessible. They were on the back of the TV, and it was bolted to the wall. I wasn’t until the party was nearly over that we learned that we could access the input jacks through an outlet in the floor.
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For example, I’ve seen more charity events than I can count at which expensive banners get produced but no one has thought about the last step — how they’re going to be rigged. People think they’ll figure it out when they get there. But 40 mile-an-hour winds require a little more thought than that. The work of a branding company, a graphic design firm, and a banner production company are all thwarted because the banner can’t be hung.
We could chock it all up to the fact that accidents happen, but I think that does a disservice to accidents. The last 1% gets overlooked because of a lack of rigor in communication. We play fast and loose with language. Here are a few things we can do to prevent our efforts from being upended:
Beware the tacit agreement. If someone says something that doesn’t make any sense to you, don’t politely nod, pretend that you understand, and let it go. If you don’t understand what they’re talking about, there’s a damned good chance they don’t either. We’ve all experienced a thousand conversations in which neither of us understood what was just said, but we both just let it go and implicitly hope for the best. Don’t be reticent. Speak up.
He continues with five more suggestions that are even more useful (Develop a Pavlovian reaction to the words “I think”, Have multiple conversations about the same thing, Fill in the blanks, Speak like an air-traffic controller, Visualize disaster).
I can’t say enough about this article. It should be taped to every cubical and office wall in the world.
But if cable news viewers turned to CNN to take a look at Bachmann’s response, the Minnesota congresswoman wasn’t exactly looking back. Instead, Bachmann faced slightly off to the side throughout.
But it’s commonly forgotten in your trade, or by your sponsors, that speakers are the center of your event. They are the core of the agenda. They are what you advertise. And it’s what speakers promise to teach that gets people to pay to come. Yet once signed up to speak, they are often an afterthought, neglected behind the other critical tasks organizers have to manage.
There are simple and inexpensive ways to solve this problem.
Lack of attention to details can cause a speech to crash. Checklists are one good way to avoid catastrophes, like forgetting to bring or do something critical beforehand. Checklists are broader than packing lists that only describe what to bring.
As I looked back on 2010 and saw the great big failures, they troubled me. Messaging failures, generally unprepared or unqualified campaign staff, candidates unwilling to learn, listen and/or improve, and of course strategies that were designed to fail from the start… But then there was a feeling of downright anger. How the hell can Democratic campaigns fail so often at the very basics of setting up an event? Does no one teach this stuff anymore? Do people not learn from event to event? Do they not see the big greasy piles of fail due to some form of rose colored glasses?
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You should visit and walk the venue, take pictures. Think about where attendees with enter, where they will gather, will there be food/drinks somewhere drawing the mingling crowd? How many chairs will there be, how will they be arranged, where will the walkways be? Are there tables? Sketch these things out as best you can.
Where will the candidate enter the room? Will the candidate have access to a “green roomâ€, or a restroom, prior to entering the venue? When they enter, will they be overwhelmed with the crowd as they enter? Who will walk the candidate in, meet the candidate at the car/bus? Will someone be introducing the candidate to the attendees as they mingle? Will the candidate be going straight to the “stage†upon entering to speak, and straight out after speaking? How will they enter and exit?
Identify room setup. You should ask questions about the room setup, for instance, will you will be behind a podium, or on a panel? If on a panel, will there be seating behind a table or in separate chairs? If chairs, what kind? This may sound rather anal; however, I’ve seen many presenters on panels who did not know they would be sitting in director’s chairs. If you’re a female in a skirt that happens to be too short or doesn’t easily move when you sit down, this could be rather uncomfortable and potentially give the audience a bit too much to see. Or if your preference is to appear behind a podium and organizers expect you to roam the stage in delivering your remarks, it’s probably best to know that before you arrive.
To allow AV or No AV…that’s an important question. Have you ever showed up with PowerPoint in hand only to learn that there’s no equipment for such use? It may happen more often than you think. Finding out the overall format of the presentation is critical as well as allowances for audio visual equipment, including internet access. Sometimes lack of AV could be a budgetary consideration. At other times, it simply may not suit the program. Make sure to ask about it.
Sure, I like dogs. Who doesn’t? But we did not invite your dog to the conference call. So if you’re taking this call from home, then make sure your dog isn’t in the room. Because dogs are unpredictable, and before you know it they are barking and the call is ruined. Don’t make your dog my problem.
…so far in my career, I have been present at several theatre fires, and even extinguished one of them. This series will discuss each fire, and what was done wrong, or right.
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Staff were still waiting on the fire department when the show was scheduled to start. No alarm was pulled when the fire was discovered. A member of the staff went onstage to make an announcement, but at first only said that the show was holding due to technical difficulties. However, at this moment, the sirens of the fire trucks could be heard as they pulled up. The staff member then said that they did have a small fire in the bathroom, but the fire department was taking care of it.
The Dodge Theatre (now the Comerica Theatre) in Phoenix, AZ had its fire alarm activated in July of 2008. What should have resulted was a full evacuation of patrons from the building. Instead, few patrons exited, none were told to evacuate, and those that exited were asked to return, with the alarms still going off.
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It doesn’t matter if you think it is a false alarm, and it doesn’t matter if it is a false alarm: get those people out the door (heck, use it as an opportunity to test your evacuation procedures). Don’t assume they will move on their own. As this video clearly shows (and I have personally witnessed on another occasion) a mass of people will hesitate and wait for specific instructions, especially if no threat is visible. In this case, theatre staff failed to protect their audience.
I really like the idea of thinking of a false alarm as a chance to test evacuation procedures rather than just a inconvenient waste of time. If you’re not in your own home venue, make a point of knowing where everyone needs to go in case the alarm goes off. Especially if it’s likely that you’ll be at the mic or otherwise in a position to get people moving in the right direction.
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While the speaker was fiddling with his envelope, someone else advanced the slides too quickly, and revealed the winner’s name to all but the speaker before the envelope had even been opened. Doh! Not only did this make the speaker look silly, it made everyone think less of the organization of the event, both for the Powerpoint slip-up and for even using ceremonial envelopes when the winners were already on the slides.
If you think that your first webinar is going to run perfectly, you’re wrong. If you think that your first 20 webinars are going to run without any problems, you’re also wrong. Things are going to happen. Maybe your Internet connection will die or Go To Webinar will not display your screen correctly. Maybe your PowerPoint won’t show up or you will lose your PowerPoint. You might be all ready to demonstrate a site for your viewers only to find out that the site is down for maintenance.
Instead of crossing your fingers, hoping nothing will ever go wrong, no, that things will go wrong. When these things do go wrong, what do you do? Always have some kind of a backup plan.
[UPDATE: “The Principles” is going to be a living document and will be updated and added to on a regular basis. This post is where it all started and the rationale for the project can be found at the end.
1.
If you can’t do without it,
make sure you won’t have to.
Have backups of your slide files, have backup for your critical equipment, have backups for your people. Have backups.
2.
Any rational response to
“What’s the worse that can happen?”
is most likely wrong.
This is mainly due to the fact that the things that can go wrong are not limited by a requirement to be rational. Just ask Wall Street. And don’t forget that the person asking this question usually doesn’t want to know the real answer, they’re just ready to move on.
3.
If you practice like it’s the real thing,
the real thing will seem like a practice.
That’s why they use live ammo in boot camp.
4.
It’s much easier to destroy something by accident
than it is to create something on purpose.
Be very careful around fragile equipment, electricity, icy roads and, perhaps most importantly, the delete key. Especially while pulling an all-nighter. You also want to aggressively seek ways to eliminate as much of the accidental from your process as possible.
5.
The diagram is not the room.
Whether it a conference room, ballroom, or theater — see the space you will be working in for yourself. The diagram provided by the venue will not reveal everything you need to know — no matter how detailed and accurate it is.
6.
If you’re not early, you’re late.
A simple problem that would ordinarily not require anything more than time to fix can become a fatal error when the time isn’t available.
7.
The ways to get it right are few.
The ways to get it wrong, infinite.
It’s always possible that a string of several very small, seemingly unimportant decisions, can lead to a major failure. Be cautious when it appears a choice can be made casually.
– – – – –
Okay, we’ve all been there. We’ve all been caught up in the heat of the moment at one time or another. It usually happens when you’ve been working far too hard for far too long and it’s getting more and more difficult to decide what needs to be done and how to go about doing it. All you want to do is get through the presentation without anything going wrong but there’s some doubt (and usually several competing opinions) about how to make this happen.
The above principles are an attempt to condense the lessons learned from stories I’ve heard and presentation disasters I’ve witnessed down to a useful handful of easy to remember axioms. Think Ben Franklin’s Poor Richard’s Almanacs focused on the presentation preparation process (light purse, heavy heart;
hunger never saw bad bread; a penny saved is a penny yadda, yadda, yadda).
Ideally, they will be memorable enough to come to mind when they are most needed and true enough to clarify challenging situations. I think “pithy” is a good word to describe what I’m shooting for. The insights embodied in these principles do not need to be particularly original or surprising, they just need to provide the perspective, guidance and the modicum of common sense that can lead to the appropriate course of action.
I need you to tell me whether or not the principles above, will actually be useful in real life. Do they capture your experience of the presentation process? Did I miss anything? Do they need to be called something else (I suspect the current title is a little clunky)? Please use the comments or the contact form to let me know your thoughts, ideas, additions or criticisms.
I’d also like to hear from you where you think I should go with this project. I assume it will be living document. What would you like it to look like? Where should I “park” it? Maybe a wiki? A shared google doc?
Ellen Finkelstein —